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We are enjoying our BlueStar range on a daily basis and always receive compliments on its appearance."

Steve Irey - Redding, CA

Owner of a BlueStar 48” Freestanding Gas Range with a Griddle (RNB486GSS)

BlueStar Teams Up with Celebrity Chef Marcus Samuelsson to Promote Company's High Performance Gas Ranges and Cooktops

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Food & Drink Quarterly

Published: March 26, 2007

 

 

READING, Pa., March 26: BlueStar™, manufacturer of high-performance gas ranges and cooktops for the residential market, announced today that the company has teamed up with Marcus Samuelsson, celebrity chef and star of Discovery's “Inner Chef” TV show, to promote its line of cooking products.

Chef Samuelsson will be attending the industry's KBIS show in Las Vegas, May 8-10 and will be cooking live on a BlueStar range at the company's booth. “We are thrilled that Chef Samuelsson will be working with BlueStar. A chef of Mr. Samuelsson's stature has his choice of cooking products with which to work. For him to choose BlueStar is an honor and a reflection of the quality of products that BlueStar continues to produce,” said Keith Wolf, BlueStar's Vice President of Marketing.

In addition to his participation at the KBIS show, Samuelsson will be holding several BlueStar cooking demonstrations around the country. Mr. Samuelsson will also be featured in an “Ask Marcus” section of the company's www.bluestarcooking.com website, where he will answer consumer questions about cooking with a BlueStar range.

“I'm very excited to be working with BlueStar. Several years ago, I evaluated a number of leading ranges in an interview with the New York Times and selected BlueStar as my favorite. To be able to work directly with the company now is very exciting. In my view, no other residential range can match the cooking performance of BlueStar – with 22,000 BTUs of power, commercial-size oven capacity, and a gentle simmer, the range is unique,” said Marcus Samuelsson.

All KBIS show attendees are invited to visit the BlueStar booth to meet Mr. Samuelsson and view his live cooking demonstration. BlueStar will display in booth # S11401 located in the South Hall of the Las Vegas Convention Center.

About BlueStar

BlueStar, Genuine Restaurant Ranges for the Home, manufactures high-performance gas ranges and cooktops for the residential market. The company's unique open burner system produces 22,000 BTU of cooking power, resulting in shorter cooking times and an even simmer. Each BlueStar range is handcrafted in Reading, Pa., and features burners that can be custom configured at the time of order. Most BlueStar models are available in 190 colors, at no extra charge.

Star of Discovery's "Inner Chef" and chef/co-owner of Restaurant Aquavit, Samuelsson was the youngest chef ever to receive a three-star restaurant review from The New York Times in 1995. In 1999, Mr. Samuelsson was honored with the James Beard award for “Rising Star Chef,” and in 2003 for “Best Chef: New York City.”

For more information, contact 610-376- 7479 or visit www.bluestarcooking.com.


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