We are enjoying our BlueStar range on a daily basis and always receive compliments on its appearance."
Steve Irey - Redding, CA
Owner of a BlueStar 48” Freestanding Gas Range with a Griddle (RNB486GSS)
Marcus Samuelsson Cooks with TV Fame
Superchefblog.com
Published: June 14, 2010
It is instructive to look at Marcus Samuelsson’s ability to coordinate endorsements and branding with television appearances that promote his products and himself.
Marcus won the latest round of Top Chef Masters, the celebrity chef competition show that raises money for the chefs’ chosen charities, while pitting them against each other in timed combat. The show repeatedly presents each contestant’s life story as background of what they are cooking. Life stories sell products. The better the story, the better the sell.
Marcus is meanwhile endorsing a new stove produced by BlueStar, Inspired by Marcus, of which only 200 are being produced in 2010. These stoves have high BTU outputs, so that home cooks can approximate more closely cooking in restaurants. The main differences are style, the rounded look of the stoves, and the colors.
The line features six unique color options handpicked by Chef Samuelsson and never before released by BlueStar – Infused Copper, Statuary Bronze, Ginger Spice, Enchanted Silver, Enchanted Sand, and Matte Black. Knobs and trims will be colored to match the selected range color and each range will come personalized with an ‘Inspired by Marcus’ signature plate, with the customer’s name inscribed.
Press Releases
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Spring 2013: Must Have Kitchen Colors
May 08, 2013 -
BlueStar, A Leader in Appliance Color and Customization, Introduces Dimension to Kitchen Cooking Equipment With New Textures Line
February 12, 2013 -
BlueStar Cooking Equipment Takes Center Stage on Food Network's The Next Iron Chef: Redemption
November 15, 2012 -
Which Kitchen Range Do Pro Chefs Prefer for Their Home Cooking?
October 18, 2012 -
What's the Best Dressed Kitchen Wearing this Fall?
October 09, 2012 -
Can Your Kitchen Range Survive the Ultimate Performance Challenge?
August 08, 2012 -
While Color Makes a Kitchen Pop, It's BlueStar's Performance That Really Makes Things Sizzle
June 21, 2012 -
Red Hot Kitchen Range Colors for 2012
June 07, 2012 -
BlueStar's Redesigned Website Features a Fresh New Design, Higher Performance and More Tips for the Serious Home Chef
March 02, 2012 -
BlueStar Hosts First-Ever Dealer Event at Reading, PA Headquarters Cooking Presentation by Chef Marcus Samuelsson
October 25, 2011 -
Living Large with BlueStar's New 'Petite' City Living Collection of Gas Cooking Appliances
October 03, 2011 -
BlueStar Teams with Renowned Chef Marcus Samuelsson to Sweeten eBay Auction to Benefit Breast Cancer Research
August 01, 2011 -
The Institute of Culinary Education Recreational Program Showcases BlueStar Cooking Equipment
July 15, 2011 -
Michael Trapp Named President, Prizer Painter Stove Works, Manufacturer of BlueStar Cooking Equipment
July 11, 2011 -
BlueStar Launches eBay Auction of Pink Range to Benefit Breast Cancer Research
June 18, 2011 -
Sleek New Publication Introduces Consumers to the Incomparable Power of BlueStar Cooking Equipment
May 16, 2011 -
BlueStar Product Fact Sheet
April 22, 2011 -
"Build Your BlueStar" on Bluestarcooking.com
April 04, 2011 -
Cooking in Technicolor: BlueStar Offers Its Cooking Technology in 190 Different Colors
April 04, 2011 -
BlueStar Ranges Featured on Season Three of 'The Next Iron Chef'!
October 07, 2010 -
BlueStar Launches New Line of High-Performance Ranges Inspired by Chef Marcus Samuelsson
April 15, 2010 -
BlueStar Spokesman Chef Marcus Samuelsson to Appear on Bravo’s Top Chef Masters
February 09, 2010 -
BlueStar Ranges to be Featured on Season Two of ‘The Next Iron Chef’!
September 29, 2009 -
BlueStar Launches “Build Your BlueStar” Tool on bluestarcooking.com
July 20, 2009 -
BlueStar Launches 2009 Line of High-performance Gas Wall Ovens
June 01, 2009 -
BlueStar Introduces Professional Quality Cookware for the Home
November 03, 2008 -
BlueStar Launches Two Lines of High-Performance Hoods
August 25, 2008 -
BlueStar Launches Line of High-Performance Open Burner Drop-in Cooktops
June 16, 2008 -
BlueStar and Acclaimed Chef Marcus Samuelsson to Host Live Cooking Event in San Francisco
May 05, 2008 -
BSC Culinary Welcomes BlueStar to its San Francisco Showroom & Culinary Center
March 01, 2008 -
BlueStar Teams Up with Celebrity Chef Marcus Samuelsson to Promote Company's High Performance Gas Ranges and Cooktops
March 26, 2007 -
BlueStar to Exhibit at 2007 KBIS Trade Show
February 26, 2007
Upcoming Events & Demos
| BlueStar Expert & Display Sell-Off at Alco Services 21 May 2013, Fresno, CA |
| BlueStar Expert at Contractors Appliance Source 21 May 2013, Fenton, MO |
| BlueStar Expert at Grand Appliance - Racine 21 May 2013, Sturtevant, WI |
| BlueStar Expert & Display Sell-Off at Frank's Appliance 22 May 2013, Visalia, California |
| BlueStar Expert at Absolute Appliance 22 May 2013, Hollywood, CA |
| BlueStar Expert at Driskell's Appliances & TV 22 May 2013, Hanford, CA |
| BlueStar Expert at Grand Appliance - Wauwatosa 22 May 2013, Wauwatosa, WI |
| BlueStar Expert & Display Sell-Off at Idlers - Paso Robles 23 May 2013, Paso Robles, CA |
The BlueStar Catalog
BlueStar manufacturers a variety of cooking and kitchen products to suit your space.Click here for the BlueStar product catalog.
COLORS TO MATCH YOUR STYLE
BlueStar ranges are available in 190 different colors. Build Your Bluestar
Configure your own BlueStar product using our new online tool. Click here to start.
THE POWER OF 22,000 BTUs
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